AUGUST 2 - 4, 2013 • GRANT PARK • CHICAGO, ILLINOIS

2013 Food Vending Application

Deadline to Apply: April 19, 2013

OVERVIEW

Lollapalooza is back to celebrate its ninth year in Chicago! Our food courts feature a wide selection of delectable menu items with an emphasis on the best from local Chicago favorites. This three-day landmark Festival set in Chicago's beautiful Grant Park draws 90,000 patrons a day.

If you're interested in joining the food court or Lolla Farmers Market at this year's festival, fill out the application below and click the "Submit" button.

Our food courts set us apart in the variety and quality of menu selections. We seek Chicago (and area) favorite restaurants, and want to offer our patrons much more than the typical "carnival" type fare, with an emphasis on fresh, reasonably priced items from the Chicago area.

2013 Food Court and Farmers Market Vendor Information/Guidelines: Click here to read more about food vending at Lollapalooza.

The deadline for applications is April 19, 2013, so don't miss out!

Note: Location of booth(s) is solely determined by C3 Presents and returning vendors are not guaranteed acceptance into Lollapalooza 2013 or placement in the same location as previous year(s).

BOOTH PRICING AND INFORMATION

Booth Categories and Pricing:

Entrees (20' wide x 20' deep): $8,625 ($8,000 + $125 permit fee + $500 security deposit)

Dessert/Snacks/Drinks (10' wide x 20' deep): $6,125 ($5,500 + $125 permit fee + $500 security deposit)

Farmers Market (10' wide x 20' deep): $925 ($500 booth fee + $125 permit fee + $300 security deposit)

APPLICATION DEADLINE: 4/19/2013

Vendors notified of acceptance on or by: 5/20/2013

Selected vendors' deadline for full payment, all required paperwork, signage order: 6/14/2013

Chow Town Announcement: 6/18/2013

Booth fee includes basic signage, power*, counters, tent. *Extra power requests incur a fee. Selected vendors will receive further details.

EMAIL ADDRESS

Almost all communication is via email. Provide an email address that is checked frequently!

* Primary Contact Email Address

Please re-type Email Address

EXPERIENCE

Have you ever been selected as a vendor for Lollapalooza in Chicago?

Yes

No

If so, which year(s)? Respond Below by checking appropriate box(es).

If you are new to food vending at Lollapalooza, briefly detail vending experience with large crowds/similar events (ex: event name, year, attendance)

Any other comments regarding your company's experience, expertise, background or ability to serve patrons during a festival of this magnitude?

REFERENCES

If new to Lollapalooza food vending, list two business references:
(Name, Phone (incl. area code), Company)

1)

2)

TYPE OF BOOTH DESIRED

There are four categories of booths.*
1) Entree
2) Dessert/Snack
3) Drink
4) Farmers Market

*Food Vendors are not allowed to sell bottled water, alcohol, or soft drinks. Vendors may not sell any merchandise other than food, drink, or dessert/snacks. The Drink category is for specialty drinks such as smoothies or coffee. Farmers Market booths are reserved for current vendors of Chicago-area farmers' markets.

I am applying in the following category.

Entree

Dessert/Snack

Drink

Farmers Market

FARMERS MARKET

The Lolla Farmers Market is located in Green Street, an area dedicated to sustainable practices. It is separate from the food courts and intended to provide Lollapalooza fans with the opportunity to enjoy and support Chicago area sustainable food production. Vendors in the market should not expect to sell as many units per day as Chow Town vendors. Note that there is no cooking allowed in the farmers market and you must be a current vendor of farmers markets in the Chicago area in order to be considered.

If applying to the Farmers Market, please list the name and primary contact information (title, phone number, email address) of the market(s) you are currently a member of.

*New to the 2013 Farmers Market*

This year, the Art Institute of Chicago will feature an exhibit on Impressionism, Fashion, and Modernity. Lollapalooza may incorporate this theme in the Festival by transforming Green Street into a modern, Impressionist-inspired street market complete with French Picnic fare.

How would you, as a farmers market vendor, contribute to this theme through the items you sell, booth presentation, and staff attire?

Visit these links for inspiration.

http://www.artic.edu/exhibition/impressionism-fashion-and-modernity

http://www.nytimes.com/imagepages/2013/02/24/fashion/24PARTY.html

Lunch on the Grass

The main goal of our food courts is to serve our patrons quality menu items by professional, friendly staff--with wait times kept to a minimum. Make sure your menu selections can be served in a timely manner. Critical to efficient turnaround (and more sales!) are points of service. 20 x 20 booths must have 6 - 8 points of sale. 10 x 20 booths must have 4 - 6 points of sale. 10 x 20 farmers market booths must have 3 - 4 points of sale. All menu items and pricing subject to approval.

All vendors will be limited to a maximum of 3 (applicable to dessert, snack, and beverage vendors) or 4 (applicable to entree and Farmers' Market vendors) items. Provide a brief description of each item with pricing. Prices need to be in full dollar amounts and are subject to approval.

* Description of items and how they are served, IE: paper plate, wrap, cone, etc.

* Please identify menu items that are vegan (V), vegetarian (Veg) and/or gluten-free (GF).

Anything else you'd like to tell us about your menu choices?

SIGNAGE

Our Creative team designs and produces the signage for all booths, ensuring a unified, professional and visually appealing food court. The booth name, menu items and prices are featured on a colorful banner. The simpler the description, the better.

* Booth Name. Type carefully. This will be the basis of your signage order.

List your food items and the price (whole dollars only). This is the basis of your banner. All pricing subject to approval by C3 Presents. Note: Farmers Market signage does not include menu items.

	Item Name	Price
Item 1.
Item 2.
Item 3.
Item 4.

ADDITIONAL OPPORTUNITIES

Lollapalooza hosts 600-800 members of the press each year in our Press Lounge where they interview artists, file their stories and gear up for the next show. They’re working long days, and we try to take care of them by providing drinks, snacks, happy hour, and daily lunch and dinner. This is a great opportunity for our vendors and sponsors to showcase their products directly to press and artists. If you’re interested in providing a meal, snack or product for the Press Lounge, please select the "yes" box below, and someone from our Lollapalooza Marketing team will contact you.

* Please select one

Yes, I am interested in providing food product for the Press Lounge.

No, thank you.

ENVIRONMENTAL EFFORTS

Food vendors will join the effort to minimize the Festival's impact on the environment. Every year, we increase our commitment to greening and ask the same of selected vendors. Highlights: no styrofoam or single-use bags allowed; food must be served in eco-friendly products; all cutlery and napkins must also be eco-friendly. Drinks must be served in a compostable cup; no "picnic packs" (utensils, salt, pepper in packets); no individual condiment packs; vending operations must meet the Festival's sustainability guidelines (details will be sent to selected vendors); no toxic cleansers. We also encourage vendors to source product and supplies locally.

Selected vendors will be monitored during the event to ensure eco-friendly operations.

* What efforts do you make to be eco-friendly as a vendor?

* If your menu items require utensils, list the utensils here. Note that all cutlery must be eco-friendly.

If your menu items require condiments, please list them. Note that no individual condiment packaging is allowed.

QUESTIONS OR COMMENTS

Please feel free to enter questions/comments here:

A copy of this completed application will be emailed to the addess you provide below.

Click once on the submit button. Be patient, it may take a minute to save your application. You will automatically see a "Success" message when your form is submitted.

* Indicates Response Required