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Television Advertising Survey
Please watch this short television advertisement and share your opinions with us below.
Share your Opinion
Please choose the best answer for each of the following.
*
Agree
Disagree
The claims made in the ad were believable
Agree
Disagree
I understood the product being advertised
Agree
Disagree
The ad was creative
Agree
Disagree
The ad was original
Agree
Disagree
I will remember the ad for a long time
Agree
Disagree
How would you rate each of the following?
*
Good
Neutral
Bad
The characters
Good
Neutral
Bad
The message
Good
Neutral
Bad
The choice of music
Good
Neutral
Bad
The special effects
Good
Neutral
Bad
The length
Good
Neutral
Bad
The product being advertised
Good
Neutral
Bad
How many hours a week do you typically watch TV?
*
0-5
6-10
11-20
21-30
31-40
more than 40 hours
During what portions of the day do you most often watch TV?
*
morning
afternoon
evening
night
constantly
In the past week, how many times have you seen this advertisement?
*
0
1
2
3
4
5 or more
What did you most like about the ad?
*
What did you least like about the ad?
*
Having seen this ad, how likely will you be to purchase the advertised product?
*
not likely
very likely
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