Understanding the market and competitive environment
 
This checklist will focus on your understanding of your market. If you operate in more than one marketplace, complete a check list for each one
 
Firstly give a description of the marketplace and the products ans services you supply.  
 
Then complete the check box to describe the growth of this market.
 
Understanding market factors
Threats from the business environment
 
This checklist asks you consider a number of factors from the market place to threats.
 
List any threats as
 
Must address as these could prevent us achieving our objectives
Should address as they can hinder but not prevent us achieveing our objectives or you are uncertain about its impact
Could address as we have measures working but could be improved
Wont need to adress as the threat is being managed
Threats
 Must addressShould addressCould addressWont need to address
Political
Economic
Social
Technological
Legal and regulatory compliance
Ecological
Competitors
Understanding market factors
Opportunities from the business environment
 
This checklist asks you consider a number of factors from the market place to identify opportunities.
 
List the opportunities that we
 
Must be addressed as we are not currently doing so and are missing out but our competitors are
Should be addressed as we are nut currently doing so and are missing out
Could address becuase although we are currently addressing them ouir competitors are doing better
Wont need to address as we are already doing so and beating the competition
 
 
Opportunities
 Must addressShould addressCould addressWont address
Political
Economic
Social
Technological
Legal and regulatory compliance
Ecological
Competitors
 
 
 
Customers and Suppliers.
 
This section looks at factors to do with customers and suppliers that are that are influenced by the competitiveness of the market place. 
 
How easy is it to do the following
 
"M": Cannot do this.
"S": Can do this with difficulty.
"C": Can do this but requires some effort - not with ease.
"W": Can do this with ease.
 Must improveShould improveCould improveWorking well
Prevent customers from going to competitor
Prevent new competitors entering the market
Prevent customers buying substitute products
Control the price customers pay
Take customers from competitors
Getting sales from customers new to the market
Find new customers.
Keep hold of customers.
Identify you have lost customers.
Find out exactly what customers want
Obtain and analyse customer feedback.
Sell new products to customers.
Move to another supplier
Control the price paid to suppliers
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