Please submit stakeholder email addresses as an Excel spreadsheet with three columns:
Column 1: email address
Coumnn 2: salutation (name you want us to use to address the stakeholder - Dear Bob, Mr. Smith, Parent)
Column 3: stakeholder group (Parent, Student, Faculty/Staff, Trustee, Alumni/ae)
Please combine all stakeholder data into one Microsoft Excel file.
For parents: Some schools choose to provide one email per household. If your database doesn't have a primary email address, then please make your best guess which one per household to send to us (typically, the mother's email address will yield a higher response rate). In the case of multiple household families, please use your own best judgment on how to proceed. You are welcome to send us multiple household parent email addresses (mom, dad, parent 1, parent 2, etc) if you feel you need to do so. This sometimes prevents people from feeling like they weren't asked to participate.
There may be individuals who fall into more than one stakeholder group. You should put them into only one category for the purposes of the survey, and be sure to choose the group that has the smallest number of members. For example, a faculty member who is also a parent should be listed in the faculty group (if the spouse/other parent is not a faculty member, then they can be in the parent group). The demographic questions included in the survey allow the respondent to note that they are part of multiple groups and several of the disaggregated reports you receive will indicate this (for example, you will receive a sub report of faculty members with students enrolled in the school).
Please remove all duplicates from your data.